October is Breast Cancer Awareness Month. Breast cancer is the second most common kind of cancer in women. About 1 in 8 women born today in the United States will get breast cancer at some point in their lives, and early detection remains the most important means of slowing or stopping its impact.
The marketing efforts that surround this cause can be a bit overwhelming. Suddenly everything that isn't pumpkin spice is pink, and I've heard the criticism that there is too much emphasis on awareness and not enough on the resources needed for research.